During the creative process, I dedicate time to thoroughly explore typeface options beyond the obvious choices. By meticulously examining various weights and widths within a chosen typeface, I uncover hidden gems and unique combinations that align with the project's vision. Typography serves as a powerful visual tool to communicate zPrize's ideals, capturing attention and conveying impact and authority. Punchy messaging further enhances the communication, resonating with the target audience and reinforcing the brand's values. This meticulous approach ensures typography becomes a vehicle for capturing attention and conveying zPrize's mission effectively.