About

ZPrize is a Web3 competition created to attract developers, researchers, and teams working on high-impact cryptography and blockchain challenges.

I worked on the brand identity and website, from visual direction through product structure and delivery.

Problem

The brand needed to feel credible to a highly technical audience while remaining distinctive, optimistic, and accessible.

The website also needed to communicate dense information about challenges, participation, sponsors, and results without feeling like another generic crypto initiative.

Key decisions

• Used typography as the primary brand device to create authority and recognition.

• Avoided familiar crypto visual clichés in favour of a more credible technical identity.

• Used direct messaging and clear information hierarchy to make complex competition content easier to navigate.

• Built a flexible visual system using typography, line work, graphic marks, and modular layouts.

• Created reusable patterns that could extend across the website and supporting communication materials.

Outcome

The project established a distinctive identity and website that communicated ZPrize’s technical credibility, ambition, and mission clearly.

My role

Brand and Product Designer across discovery, visual direction, identity design, information architecture, website UX/UI, and developer handoff.