About
Freedx is a next-generation crypto exchange concept focused on simplifying trading with automation and data-driven insights—helping traders make more informed, emotion-free decisions.

Problem
The product needed a redesign that simplifies complex data-heavy workflows without breaking user trust—so the UI had to feel cleaner and more modern, while still familiar enough for existing users.

Key decisions and why

• Simplified the data workflow UI so core trading tasks feel straightforward instead of “dashboard-y” and overwhelming.

• Kept familiarity where it matters to preserve trust while modernizing the look and structure.

• Designed around automation + insights to support calmer, more disciplined decision-making (less emotional clicking, more guided action).

Outcome
Key tasks became easier and faster, which increased user confidence and retention and helped broaden product reach.

My ownership
Product Designer across discovery → ideation → design → testing → handoff → launch/optimization for the redesign.